News & Traditions


Halloween at Noé, it’s all about pumpkin! For this special occasion, Laura and Martin, our cheffe boulangère and our maître pâtissier have come up with two specialties:
1- Pumpkin pie: walnut short crust sweet base, topped with pumpkin mix with 4 spices, eggs, sugar and crème fraîche!
2- Pumpkin macaron: almond macaron filled with chocolate and pumpkin, coated with pumpkin seeds!
Available in stores from Thursday 29th of October and until Sunday the 1st of November!

Order is possible at
Happy wonderful Halloween prep to

Normal Opening Hours

Yes we are finally able to go back to normal opening hours and we are so excited about it!! As from tomorrow, Monday 21th of September, all bakeries will be open from 8am until 6pm from Monday to Friday. Weekend hours remain the same and vary from one location to another. See you very soon in stores!

Father's Day

For father’s day, we thought of honoring all daddy’s with three products. Noé maîtres pâtissiers have come up with a cigar-shaped pastry: almond biscuit, caramelized almonds and salted caramel are rolled with a dark chocolate ganache into chocolate leaves. What about getting one for daddy* this weekend? Our bakers have created a beer bread! To do so, 100% of the water contained in the bread (68% of the bread) is replaced by beer. And what a beer, the one we’ve picked for that special bread is blond and of course 100% organic. Who’s in for a tasty malt tartine? Finally, we also give you the chance to buy organic beers from the Moulin d’Ascq if you wish to complete the degustation. Those three products will be available all weekend long and you can pre-order them, do not hesitate to get in touch with us about it! We wish you all a wonderful family time!  

*Also available for mummy's! ;)

King's Day

For the orange day, King's Day, we have prepared a few generous and delicate treats for you! Our maître pâtissier Martin has thought of an orange Religieuse. Our bakers, Laura and Alan have come up with orange croissants and a variety of buns, and our assistant pâtissier Lorenzo has made his take on an orange Tom Pouce! Finally, Sandra's auntie, Dorothé, has shared with us her secret recipe for the orange butter! Yes, Noé is dressed in complete orange for that day!! This Monday will definitely be all about honoring our Dutch King & Queen, roots and family! Hoera!!

Bloemgracht bakery

We are very happy to announce to you that our third location has opened on Friday 21th of February!! This bakery is at Bloemgracht 2, in Amsterdam.We cannot wait for you to discover this little treasure of a place, filled with everything we like and all of our products that some of you might already know. Still a lot of new pastries and projects are coming up, 2020 is promising!We hope to see you there and we hope to please all of our neighbors at Bloemgracht with our fresh and 100% organic products. Let's enjoy healthy food all together.

Les Galettes des Rois

Let’s start 2020 with a royal treat: the French tradition of the ‘Epiphane’ (Driekoningen). We present you the Galettes des Rois. With the Galettes des Rois we celebrate the visit of baby Jezus by the three kings on the 6th of January. But don’t worry, we Frenchies eat the Galettes de Rois all month long!

We have 2 wonderful types of galettes:

. The FRANCHIPANE, introduced by the Florentine nobleman Franchipane in the 14th century is a wonderful cake made of puff pastry filled with a creamy almond paste.

. And then the rich galette of puff pastry filled with POIRE ET CHOCOLAT.

And quelle surprise; inside each of the galette is a hidden treasure, be careful not to break your teeth…


According to the Dutch government measures, we are lucky enough to keep our three locations open, and at normal opening hours. Therefore and for the safety of everyone, the following in-store measures have to be taken into account:

- We strongly advise you to wear a face mask when coming in our stores.
- We will only be able to provide you with pick-&-collect services, therefore it won’t be possible to sit in the Zuidas store.
- We ask you to keep a safe distance of 1,5 meters between you and others, including the staff members.
- 1 person at a time is allowed in Vijzelgracht store.
- 2 persons at a time are allowed in Bloemgracht store.
- 3 persons at a time are allowed in Zuidas store.
- We will continue to only accept pin payments and NO cash.

All of these measures will remain until further notice.
We thank you for your consideration and understanding, and of course your constant support.

Together, we can make it.
Stay safe ♥️

Team Noé

Gay Pride

You voted and here it is: our special pastry for this special week!! A fine, delicate, generous, colorful and tasty cutie made of almond shortcrust for the base, filled with raspberry coulis and vanilla crémeux on its heart, the final touch being those colorful white chocolate shards! Wait to bite on this mind-blowing multi-textured treat! Available in stores this weekend!

New Opening Hours

As from the 1st of June 2020, our bakeries are slowly and safely going back to normal opening hours, starting with weekends opening hours.

Bloemgracht bakery: opened from 8 until 16:00 from Monday to Friday, from 8 until 17:00 on Saturdays and from 9 until 17:00 on Sundays.

Vijzelgracht bakery: opened from 8 until 14:00 from Monday to Friday, from 8 until 17:00 on Saturdays and from 9 until 17:00 on Sundays.

Zuidas bakery: from 8 until 14:00 from Monday to Thursday, from 8 until 15:00 on Fridays and Saturdays and from 9 until 15:00 on Sundays.

Lastly, it is now possible to take a sit at Zuidas bakery! We are very happy to be able again to offer you sits inside and outside. The terrasse will be opened from Monday 1st of June at noon. Stay safe and see you very soon!

Easter Gourmandises

The Easter Surprise! We cannot wait for you to try it out. This Easter pastry is layered with chocolate mousse, hazelnut sponge, cream, dough, salted caramel and topped with chocolate glaze and white chocolate feathers. It is an amazing and delicate mix of textures articulated around the two balanced flavors of chocolate and caramel. Two sizes are available, for 1 person and for 2 persons to share. You can enjoy it the whole week of Easter, including Easter Monday. You can also order it, to do so, please reach out to us 2 days in advance. Also during this {Week Of The Gourmandises}, enjoy Easter breads, Easter citron meringué croissants and Easter chocolates!

Open on Sundays!

New Opening Hours! YES you are finally getting that fresh baguette for your Sunday breakfast!

Les Bûches de Noël

A traditional French dessert served after the main Christmas dinner is the Bûche de Noël, a roll of light sponge cake, covered in chocolate or coffee butter cream textured to resemble bark as an evocation of the ancient tradition of burning the Yule log. The facsimile is sometimes made more elaborate by molding the frosting to resemble a cut branch and decorating it with sugar leaves and meringue mushrooms.

Noé 1st Anniversary

October is marking the 1ST YEAR ANNIVERSARY of Noé! To celebrate such a special occasion, we felt it was only suited to bring back the one and only Paris-Brest! They will be available in all our stores, with a new delicate and refined look!

With a choux pastry base, this pâtisserie is then layered with caramelized hazelnut pure praliné and a voluptuous praliné cream. Of course 100% organic, these masterpieces will be back in stores starting Friday the 9th of October! Come by and treat yourself with this pâtisserie, the queen of flavors and textures!

French National Day

The 14th of July is around the corner and for all the Frenchies on the planet it is celebration day! The French tradition celebrates the Bastille day and to honor that day, our Maître Patissier Martin thought of two main of the French symbols: the Tour Eiffel and the Macaron. During 2 days, the 13th and the 14th of July, come to visit us at Noé and get the chance to enjoy a pâtisserie master piece: a dark chocolate Eiffel Tower standing proud on a macaron made of chocolate and almond shell, and filled with chocolate crémeux and raspberry coulis! Let’s celebrate all together this very special French day and thus, French traditions and specialties! Pre-order possible! Santé 🥂

Thank you!

Just a few words to thank all of you who have supported Noé Boulangerie & Pâtisserie BIO throughout the COVID-19 crisis. We are very happy and moved to announce to you that we have made it through these strange times thanks to you, and we are excited to announce upcoming news and projects Noé has in stock for you. We cherish all of the support we have received during the past challenging months and we want to thank you one more time, big time. Take care, stay safe, and see you very soon! 


Due to the exceptional circumstances, we at Noé, felt the urge to adapt our services to the situation. For the best for all of us, we think wise to open our bakeries for a shorter time than usual, minimizing risks but yet enabling each of you to get breads and viennoiseries, the most efficient and safe way. Therefore, we will be opening our bakeries 7 days a week but with different opening hours. Lastly and concerning our bakery in Zuidas, we will only provide you with a pick up and collect service. All of these changes will remain until further notice. We wish everyone all the best, stay safe and take care of yourself and your loved ones.

La St Valentin

On the 14th of February, surprise your valentine and get one delicious pastry of ours. Especially made for that special day, our maître pâtissier thought of a perfectly balanced chocolate blondie with a crémeux au chocolat dipped in white chocolate and cocoa butter, finished with a dollop of raspberry ganash and fresh raspberry on top. Light, sweet, melting in the mouth, this little treasure will light up the night..

©2023 by Boulangerie Noé.